Ashna mehta biography of william hill

After developing a love and understanding for jewellery at a young age, Ashna Mehta steps into the world of creativity and entrepreneurship after taking over her mother’s jewellery brand, Payal New York.

As Ashna makes her move into the jewellery and design industry, there is an acknowledgement of changing algorithms.

Keeping the exquisiteness of the brand intact, Ashna has introduced modern concepts and collaborations in correlation with trending topics and current news.

With social media channels like TikTok taking over, Ashna is finding new ways to introduce the brand to a young audience, similar to herself.

Her biggest collaboration was creating a custom-made piece for Nicki Minaj inspired by Barbie. We interview this young designer on what makes her stand out, and information about her exciting debut collection.

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Can you tell us about your journey into the world of jewellery design & how you became a part of your mother’s established jewellery